Back Market and the Global E-Waste Crisis
| Case Code: CSRS015 Case Length: 18 Pages Period: 2014-2022 Pub Date: 2023 Teaching Note: Available |
Price: Rs.600 Organization: Back Market Industry: Technology & Communications, Manufacturing Countries: World/global Themes: Business Ethics, Corporate Responsibility ,Sustainability,Business Ethics |
Abstract Case Intro 1 Case Intro 2 Excerpts
Introduction
In March 2022, Back Market, one of the most valuable French startups and a leading renewed electronics online marketplace, was ranked #1 in business magazine Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2022 in the Consumer Electronics category and #18 on the overall list of top 50 most innovative companies of 2022. With more than 6 million customers worldwide as of 2022, Back Market catalyzed a fundamental shift in consumer behavior and how people consumed technology as it continued to raise the demand for refurbished electronics by delivering an experience superior to buying new..
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